Original Italian locandina (insert) poster for the 1967 Columbia Pictures romantic comedy ‘LUV’, released in Italy as ‘LUV Vuol Dire Amore?’ (‘Does LUV Mean Love?’). The film starred Jack Lemmon, Peter Falk, and Elaine May, directed by Clive Donner, and was based on Murray Schisgal’s stage comedy. Screenplay by Elliott Baker, produced by Martin Manulis, with music by Gerry Mulligan. Shot in Panavision and Eastmancolor.
The poster features a vivid hand-painted illustration in classic Italian movie poster style, depicting a woman in a yellow raincoat with red gloves pointing dramatically while a man reclines against a bridge railing, with the New York City skyline visible across the water behind them. The bold red title treatment sits within a blue-bordered box at the bottom, accompanied by a charming small cartoon vignette. Text identifies this as a ‘Prima Edizione Italiana 1967’ (First Italian Edition, 1967), printed in Italy by Rotolito, Roma. A scarce and visually striking example of late-1960s Italian cinema advertising art, highly collectible for fans of Jack Lemmon, Peter Falk, or vintage Italian film poster design.
A clip/binder mark is visible at the top centre edge of the poster. Overall the poster appears clean with no obvious tears, heavy foxing, or tape residue visible in the photos. Minor handling wear consistent with age may be present but no major defects are apparent.
